When global eye care nonprofit Orbis was the focus of a segment on Behind the Scenes—an award-winning television program hosted by Laurence Fishburne—I managed the yearlong project, including writing the script for the segment.
Managed the creation of a PSA highlighting the importance of getting your eyes checked and amplifying the fact that nearly 1 billion people across the globe live with completely avoidable vision loss. Within the first three months of launching the PSA, it had been viewed by over 8 million people and picked up by nearly 400 stations across the United States, including in top-ten markets. Read the press release here.
Scripted a 60-second commercial that aired 400 times during primetime in many of the top 100 markets on networks such as CNBC, CNN, and Discovery Channel in the lead-up to Giving Tuesday 2020
Coauthored Orbis’s 2019 annual report, highlighting achievements from a year marked by innovation and impact from a pioneering organization.
At Bloomberg Philanthropies’ What Works Cities initiative, I helped hundreds of city staff and chief executives build stronger trust with their communities by improving their approach to public communication.
Shaped and launched the Sharman Stein Award for Storytelling Changemakers, an annual award that honors city staff using public communication to inspire change
Led the public announcement of the 2019 cities to achieve What Works Cities Certification, an award for the most well-managed local governments in the country. My strategy, which focused on growing visibility for the initiative at both the national and local levels, resulted in key wins, including an exclusive in U.S. News & World Report.
Led the public announcement of the 10 cities selected to participate in a new $12 million economic mobility initiative funded by Bloomberg Philanthropies, the Bill & Melinda Gates Foundation, and Ballmer Group. I secured an exclusive in CityLab, the urban-focused site of The Atlantic, to break the news.
Co-led the writing and production of How Local Governments Are Changing Lives, the inaugural report coming out of What Works Cities. The publication showcased the accomplishments of the initiative’s first two years.
Serving as an internal consultant, I reimagined coverage of UNICEF’s Executive Board, which comprises member states to the United Nations, by translating complex deliberations and policymaking into engaging features.
In collaboration with UNICEF’s photo editor, I launched and wrote content for Photography and social change, a collection of photo essays on UNICEF’s Medium channel.
